Paris, November 5, 2007 – Lectra, the world
leader in integrated technological solutions dedicated to the soft
goods industries, announces that Arena has chosen its PLM
solution. Lectra Fashion PLM will allow Arena to capitalize on
its know-how and to optimize the product development process, as
well as to improve the communication flow with its suppliers of
finished products. One of the leading swimwear brands, Arena is the reference for
athletes and water-sports lovers all over the world. Founded back in 1973, Arena combines an acute sense of design,
product innovation and use of advanced technology to meet the needs
of its customers, as well as of many of the greatest swimmers in
the world, such as Laure Manaudou, Filippo Magnini, Massimiliano
Rosolino, Roland Schoemann, Ryk Neethling, Lazlo Cseh and Otylia
Jedrzejczak. “We chose Lectra and its Lectra Fashion PLM
solution because we were looking for a partner who was familiar
with our industry and understood our challenges. We are sure to
gain from Lectra’s experience and the quality of its support,”
stated Cristiano Portas, CEO of the Arena Group. Innovating and capitalizing on company
know-how New cuts, new materials, and new components: Arena is constantly
looking for new sources of inspiration, while also relying on its
past experience and know-how to nourish innovation. All these
assets are available in real time using Lectra Fashion
PLM to rapidly define new specifications and shorten
time-to-market. Shortening design and development
time Arena’s Design and Development department can be considered as
the real “heart” of the company. Work done by the Design office has
repercussions at all company levels, meaning that an efficient
information and process flow is a must. A single work environment
used by the Waterwear and Activewear
product managers and designers, as well as by the sourcing and cost
control department, will ensure consistency throughout the
collection lines covering several product categories. It will also
limit errors by allowing the whole team to work with a single,
common and shared set of data. As a result, Lectra Fashion PLM will enable the
synchronization of products and collection development, via
simultaneous, real-time monitoring of the key development stages.
Arena will fully benefit from the complementary nature of Lectra's
business and organizational applications, in particular for design
and pattern-making. Better sourcing With production mainly performed in the Far East, Arena needs to
monitor its sourcing activities as closely as possible, as well as
to control its purchase costs. Lectra Fashion PLM
will enable effective management of iterative sourcing and
prototype development processes by facilitating data access and
information sharing between Arena and its
suppliers. Lectra Fashion PLM will also provide
accurate monitoring of fabric consumption and costs. Also quality of products will improve, thanks to the
implementation of a quality assurance process throughout the whole
manufacturing cycle.
| 
November 5, 2007 Arena chooses Lectra to achieve ever-higher performance;){kind=link}