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Van de Velde
Lingerie specialist Van de Velde optimizes quality and productivity with Lectra’s new-generation VectorLingerieMX automated cutter

Established in 1919, Van de Velde designs and manufactures luxurious women’s lingerie under the brand names Marie Jo ©, Marie Jo L'Aventure© and PrimaDonna©* . A family-run business now in its third generation, Van de Velde is tenaciously committed to the quality of its product offering. In line with this philosophy, core activities such as design, product development, prototyping, fabric cutting, and quality control are performed at the company’s headquarters in Schellebelle, Belgium. Van de Velde also runs production facilities in Tunisia, Hungary and China, and an additional factory was also recently opened in Romania. 
The company’s insistence on keeping close control over the key aspects of its business—along with a policy of sourcing raw materials exclusively in Europe—allows Van de Velde to maintain its worldwide reputation for high quality lingerie. The company serves nearly 5,000 customers worldwide, introducing 300 new models and shipping more than five million finished products per year. 

The twin challenges of maintaining quality and improving productivity

At Van de Velde, some 100 people are dedicated full-time to quality control. At the front end of the process, 40 controllers inspect the quality of fabric (ensuring consistent color and elasticity, and removing any flawed fabric), and at the back end, another 60 are charged with ensuring that all finished products meet the company’s stringent quality standards. 
But the most critical challenge occurs in the cutting room. “Our biggest challenge is to ensure the highest possible cutting quality for all the components that are used to make our products,” said Hugo De Rijcke, Van de Velde’s Director of Production. “Lingerie articles contain several components, which are often small and intricately shaped, and if those components are not cut well, we need to ask our stitchers to make corrections during the sewing process, which opens up the possibility for lapses in quality.” 
Van de Velde’s production increased by 12.5% in 2006, driven by growing demand and a conscious policy of increasing stock numbers to improve customer service. At the end of the year the company decided to significantly increase cutting room production, and to replace its aging cutting systems with the latest cutting technology available. 
For me, there are only three serious suppliers of cutting room equipment in Europe,” continued Hugo De Rijcke. “We tested all three, and in the end we chose Lectra, which provided the best offering in terms of quality, efficiency and productivity.” 

Lectra’s VectorLingerieMX delivers unmatched quality and productivity

During its discussions with Lectra, Van de Velde learned that Lectra’s new range of Vector automated cutters—then on the verge of being released commercially—included the VectorLingerieMX, a model specifically developed for cutting the intricate shapes and delicate fabrics of lingerie articles. “We installed the VectorLingerieMX in our cutting room and performed several cutting tests,” said Hugo De Rijcke. “We provided feedback and worked with Lectra’s R&D department to optimize the cutter’s performance together.” 
The VectorLingerieMX provides manufacturers with an ideal response to increasing orders, shortened lead times and the need to optimize production. Combining precision cutting with production flexibility, exceptional output and high-volume cutting capacity, it is ideal for cutting small, intricately-shaped lingerie pieces. It also features piloting software that adapts the system to the particularities of the delicate, elastic materials used in such garments. 

A rapid return on investment, and committed customer service

With its previous cutters, Van de Velde could cut up to 30 layers of fabric with five-millimetre buffers between cut pieces. “Our objective with the new Lectra cutter was to cut 60 layers with buffers of three millimetres, which I can assure you is not so easy,” said Hugo De Rijcke. “The VectorLingerieMX quickly satisfied our target. Cutting time is 30% faster, and reducing buffer zones from five to three millimetres allowed us to reduce fabric consumption by 4%, which translates into an annual savings of €500,000.” 
In addition to delivering a rapid return on investment, the VectorLingerieMX and the dedicated customer service provided by Lectra yielded other benefits for Van de Velde as well. “We are a Dutch-speaking company,” said Hugo De Rijcke, “and the fact that our operators and technicians—who may not speak French or English—can call or email Lectra’s International Call Center in France and immediately get answers to questions in their own language is a subtle yet important advantage over other technology providers. To take just one recent example, we had an issue on the production floor at 7:30 a.m. one day, and we contacted Lectra and the problem was resolved at 8:15. That kind of service is very important to us.” 
The performance of Lectra’s VectorLingerieMX has convinced Van de Velde to replace the remainder of its existing cutters with three more Lectra cutters, including a second VectorLingerieMX and two VectorFashionFX cutters. xxxx “Lectra has made a big contribution to the success we have had in increasing our productivity and profitability in the cutting department,” said Van de Velde CEO, Herman Van de Velde. 
*all three brands are copyrighted by Van de Velde
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