Lectra announced today the appointment of Guido Turco as PLM Business Development Manager for Italy. He will be based in Milan, reporting directly to Fabio Canali, Director of Lectra Italy, the company’s largest subsidiary with 130 team members serving 3,000 customers. 

Guido Turco will be responsible for all Lectra PLM activity in Italy. Specifically developed for the fashion markets and officially launched in April 2006, Lectra’s PLM offering allows companies to shorten lead times and reduce costs associated with the conception of products in a context of permanently renewing collections. Providing continuous decision-making support, it rationalizes and improves the reliability of product development processes, and assures the synchronization and traceability of information flows. In addition, it optimizes the collaborative modes used between contractors and suppliers.

 “I’m very proud to have the opportunity to manage the development of Lectra’s PLM business in Italy,” Guido Turco affirms. “Lectra’s new offering represents a technological leap forward for the entire industry. The company is recognized for its business expertise, its deep knowledge of fashion processes, and its comprehensive understanding of the new challenges companies face in the post-quota world.”

Guido Turco brings more than 20 years of apparel industry experience, including expertise in technical and sales processes as well as project management, both strategic and operational. From 2000 to 2005 he was Senior Business Consultant at Assyst in Italy, where he managed the technical development of the company’s PDM software platform while at the same time developing the Italian market. He designed a project-selling approach and managed all phases of the company’s customer PDM projects, directing organizational and functional analyses and monitoring their implementation at customer sites. From 1985 to 2000 he was IT Technical Manager at Gruppo Finanziario Tessile (GFT), where he managed CAD/CAM and process engineering projects for PDM, and created internal portals to enable customers to manage product information.

 “I am extremely pleased that Guido Turco is joining Lectra Italy,” said Fabio Canali. “He brings significant apparel industry experience and exceptional personal abilities. His knowledge and comprehension of the processes and expectations of Italian fashion companies will contribute to the development of our PLM activity in Italy, and also ensure significant added-value to our customers,” he added.