Atlanta, GA, September 14,
2006 – Lectra will participate at the Sizing Seminar
sponsored by the American Apparel & Footwear Association (AAFA)
and the Fashion Institute of Technology’s Center for Professional
Studies (FIT). The seminar, to be held at FIT in New York City on
October 11, will assemble apparel industry professionals to discuss
the latest technology applications and developments for design and
product development.
Entitled “A Fitting Experience from Design to Retail”, the program
will feature a series of best-practice case studies presented by
university educators and apparel company executives. These industry
experts will discuss topics related to resolving sizing and fit
issues in apparel design and product development.
Lectra will present a case study featuring Susan Ashdown, Professor
of Textile and Apparel at Cornell University, and Janet Moss,
Director of Operations for Women’s Sport Performance at Nike, Inc.
Ms. Ashdown and Ms. Moss will reveal the results of a collaborative
project executed to resolve garment sizing concerns within Nike’s
sportswear brand. The team will describe the project in which
student researchers studied numerous body types and custom patterns
generated with Lectra’s FitNet, a mass
customization software application, and body scanning technology to
technically resolve sizing issues. The results of the analysis led
Nike to implement design and product development modifications to
its sportswear line to enhance garment fit. Ashdown and Moss will
also outline the steps taken to implement the results into Nike’s
development processes. Additionally, they will discuss the future
direction of mass customization technology and its potential impact
on apparel design.
Lectra will also showcase its world-renowned design and product
development applications specifically suited for the fashion
industry. Lectra solutions enable customers to meet today’s
strategic challenges of shortening time to market, reducing costs,
improving productivity and globalization.
“We are pleased to support the educational programs of the AAFA
and FIT,” commented David Rode, President of Lectra North
America. “This seminar presents an important opportunity for
Lectra to demonstrate the added-value that our innovative
technologies bring to the apparel industry in all aspects of design
and product development.”
A member of the AAFA, Lectra offers innovative, apparel-dedicated
solutions that span the entire product lifecycle, covering design,
product development, prototyping, manufacturing and retailing. The
company offers the apparel industry’s most highly integrated
technologies, all backed by more than 30 years of multi-sector
experience and an unrivaled international service network.
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