Fashion

Lectra Fashion PLM & You: Head of Design

As a designer of today, you need to maintain a unique and innovative perspective despite having to design within short time-frames.
A model posing in a stairway.

As a designer of today you need to stand out from the crowd.

You need to maintain a unique and innovative perspective despite having to design within short time-frames. Your designs not only have to be special but also pragmatic, in terms of satisfying the needs of your consumers, and in terms of adapting to your production processes, leaving no time to waste.

So, you want to:

  1. Stay unique and innovative in your design thinking
  2. Work efficiently to develop different varieties of styles and fabrics within short time-frames
  3. Maintain a high standard of design quality without compromising your profit margins

 


 

So how do you stay unique and innovative in your design thinking?

Finding the time for creativity is the answer. This means having to dramatically reduce the time spent on administrative tasks and correcting errors. Having design tools integrated on a collaborative platform means avoiding repetitive tasks as you and your design team will be working from existing designs. That way, time will be put aside for YOU to create a collection according to YOUR own vision.

 


 

How do you work efficiently to develop an expansive variety of styles and fabrics within a short time-frame?

A platform of such nature also provides a well-connected environment where design and product development teams share accurate information. This facilitates discussions among your team members to come up with different varieties of styles and fabrics while adhering to the main themes of your collections. 

Being equipped with sophisticated design solutions on a collaborative platform is also very important. Easy-to-use design solutions can provide you with a huge range of fabric swatches and styles. That way, you and your team members won’t have to waste time hunting around for inspiration – everything will be served on one single platter!     

 


 

How do you maintain a high standard of design quality without compromising your profit margins?

The key to having a successful collection is to make well-informed decisions while designing.

By having a 360° vision of the entire design-to-production process, you can identify and avoid non value-added tasks. Streamlining your design processes is an important step to ensuring high design quality as all your time and energy will be spent on designing and not on other tasks.

You will be also informed of your budget while designing. Every kind of material you envision using for your designs will be accurately priced on the platform. That way, you will not overspend.

 


 

This is the second installment of a 3-part series that highlights how the right Fashion PLM solution benefits an entire organization from the CEO, to a designer to the head of merchandising.