Fashion

PLM & You: The Head of Merchandising

As the head of merchandising your role is important. There has to be visual consistency in all your collections.
PLM & you

This is how people can recognize your brand from afar. You need the time and visibility to curate your collection, to develop your brand identity.  Because developing a well-defined and consistent collection keeps your designers’ vision and brand DNA alive.

You need to:

  • Monitor  the development processes of each and every element of your collection plan

  • Organize a collection in such a way it maintains consistency in terms of brand DNA

  • Keep the KPIs of your marketing and design teams aligned in order to optimize performance

 

So…How do you monitor the development processes of each and every element of your collection plan?

You need a 360° view of the entire collection-making process, by having a collaborative platform on which all design and product development teams are connected.

A PLM platform can help you monitor and manage every element of your collection plan, from the product range down to the price of each and every material used.

 

How do you organize a collection in such a way it maintains consistency in terms of brand DNA?

With a PLM platform, you can already plan on how to structure your collection while your colleagues are designing. Hence, you can provide your design team with feedback in the case where their work is inconsistent with the brand.

Improving the communication flow between you and your design teams will not only help you in avoiding errors but also make sure that all the teams, from the design to product development, are sharing the same vision for the collection.

 

How do you monitor the development processes of each and every element of your collection plan?

A PLM platform can help you monitor and manage every element of your collection plan, from its visual consistency down to the price of each and every material used.  

 

How do you keep the KPIs of your marketing and design teams aligned in order to optimize performance?

Having a collaborative platform means that information will be shared from your design and product development teams.

Having detailed information at hand from these teams will aid you enormously in terms of communicating and presenting collections to the marketing team. By knowing how far along your design and product development teams are in their projects, your marketing teams can already start planning their promotional activities for your upcoming collection. This will also help them react fast in terms of changes.

 

This is the final installment of a 3-part series that highlights how the right Fashion PLM solution benefits an entire organization from the CEO, to a designer to the head of merchandising.