Inside Lectra

Revamping a century-old market: jeanswear

Jeans have been part of our wardrobes for at least a century.

The-jeanswear-market

This timeless product is nevertheless transforming rapidly. It is converging with athleisure, and becoming more mindful of ethical and sustainable purchase criteria. Spurred by consumer expectations, brands are innovating to stretch the denim market into a more versatile fashion category, while simultaneously working closely with manufacturers to digitize the supply chain.