Moroso

Lectra’s technology has helped us evaluate the comfort and feasibility of a product from the very early stages of the process. This translates into time savings and a greater awareness of design choices.

The Italian design powerhouse Moroso pumps up the cost-efficiency, speed and flexibility of its product development and production processes with the help of Lectra experts and a range of Lectra solutions.

  • Moroso lays the groundwork for market growth by adopting DesignConcept, Vector and Versalis
    03:20
    • English
      nuLvbatc3sY
    • French
      uUH7pb6ZtZg
    • Chinese, Simplified
      Tba8MFVsjss
    • Italian
      RW9X0Olo62o
    • German
      kZmuTAQYtPc
    • Portuguese, Brazil
      tL4zr47Qe-g
    • Romanian
      qyPKv5v8tyk
    • Japanese
      ByGAe60v5ug
    • Polish
      BwOg9jZtvTM

MARKET

Upholstered furniture

LOCATION

Italy

Challenge 

Since 1952, Moroso has been creating sofas, armchairs and accessories whose vibrancy, eccentricity and sophistication are just as suitable to design museums as residential spaces. Moroso wanted to accelerate time to market, and optimize the cost evaluation and industrialization stages without sacrificing their unique design identity. 

Solution 

Lectra proposed DesignConcept, a virtual prototyping and costing solution, which allows Moroso to incorporate cost targets and evaluate design and production feasibility from the early stages of the product development process. To accelerate its production flow while maintaining quality, Moroso also invested in Lectra’s automated leather and fabric cutting solutions, Versalis® and Vector®.

Customer Story - Moroso

The changes we have made allow us to respond to increasing demands for variety and modularity in a more timely and efficient manner.

Massimo Romanutti
Production Manager

SOLUTIONS USED

  • Design

    Prototyping, costing, and product development.

    All manufacturing costs are fully controlled through real-time alterations and optimizations in 2D and 3D.

  • Fabric cutting room

    Powerful, intelligent response to the needs of industrial manufacturers

    Ability to improve flexibility, reduce production costs through optimized material consumption and ensure consistent quality.

  • Leather cutting room

    Flaw identification ensures high quality.

    Hides can be marked, scanned, nested, cut and offloaded in parallel, while automatic nesting ensures that they are used as efficiently as possible.

Download the Moroso Customer Story below