“Lectra’s 3D product development solution is the central vector in Zannier’s communication between departments.”
Zannier produces over 55 million pieces for their 19 own-brands and 5 prestigious brand licenses, sold at over 1,300 of their own stores and 10,000 points of sale worldwide. With 80% of garments sold outside France, Zannier is a proud ambassador of French high quality fashion on the world stage.
France’s foremost childrenswear group Zannier faces multiple challenges. Not only is this market sector dynamic and growing, but it is also subject to very specific constraints and demands. Zannier Group’s Lyon-based Dauphitex site houses design, product development and pattern making for iconic licenses Junior Gaultier and Paul Smith Kids. The prestige and notoriety of these brands means that the mainstays of childrenswear—fit, security, comfort and value—need to be combined with a creativity and originality that evokes the same aesthetic as the parent label. The challenge is to fulfill the requirements of this very particular market segment while continuing to innovate and meet the demands of both children and those who purchase on their behalf.
Lectra’s 3D virtual prototyping has allowed designers and pattern makers to communicate in a new way, which means the creative process has been enhanced as team collaboration has been streamlined. “Lectra’s 3D product development solution is the central vector in Zannier’s communication between departments,” says Pascale Bouyeure, head of the product development office. “It allows us to visualize each stage of the creative process well in advance.” Lectra’s 3D virtual prototyping solution has given Zannier a great advantage in terms off uture planning and control and become an essential tool for mastering fit, a major issue in childrenswear.
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