Fashion
Tradeshow

Lectra at PI Apparel Europe 2025, the Fashion Tech Show

Date
Language
English
Duration
2 days
Address
Grand Hotel Dino, Milan
Speakers
Cyril Besançon
Cyril Besançon
Sales Director, Fashion EMEA
Mathieu Touchet  Business Developer Fashion, Lectra
Mathieu Touchet
Digital Transformation Specialist
Philippe Ribera
Philippe Ribera
VP Innovations
Alexandra Zaitseva
Alexandra Zaitseva
Sales Manager
MJ Lock
Michael Lock
Sales Manager
Aiza Avramescu
Aiza Avramescu
Marketing Manager

Meet Lectra at PI EU Tech Show and discover how technology-driven interoperability and traceability can streamline your operations. Connect with our experts to explore smarter, more efficient ways to enhance collaboration, ensure compliance, and drive sustainability.

PI Apparel Europe

Lectra Session

Interoperability & traceability: connecting PLM and supply chain for compliance-ready product development

April 8, 12:00 Room 2 

Discover how seamless interoperability between PLM and supply chain systems transforms product development by streamlining collaboration, enhancing traceability, and simplifying compliance.

This session explores how a connected digital ecosystem eliminates data silos, improves visibility, and enables smarter decision-making - delivering the efficiency, transparency, and control needed to drive sustainable, compliance-ready product development.

Session speakers

Mathieu Touchet, Digital Transformation Specialist, Lectra

Mathieu Touchet is an experienced professional in international business development and sales management. Currently, he serves as a Business Development Manager at Lectra, where he has been promoting B2B SaaS solutions within the fashion and apparel industry since November 2018.

As a digital transformation specialist, his tenure at Lectra highlights significant global sales team leadership and innovative strategy implementation. Before Lectra, Mathieu had several roles in international Fashion groups where he developed and managed sales networks and key accounts across different markets.

Cyril Besancon, Sales Director, Fashion EMEA, Lectra

Cyril brings over 15 years of leadership experience in the fashion and technology sectors. As Sales Director for Fashion at Lectra, Cyril is a driving force behind helping fashion brands leverage advanced technology to boost efficiency and innovation. With deep expertise in sales management and strategic growth, he has played a key role in guiding companies through digital transformation, particularly in the areas of PLM, CAD, and sustainability.

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