Industry

Fashion

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Insights

Winning the rack race: discover 3 ways to speed collections across the finish line.

Today’s consumers crave innovative and unique styles, and the perfect omni-channel retail experience. This makes collection planning and development drastically more challenging for merchandisers. But all is possible if merchandisers focus on overcoming three challenges in order to win what we call the “rack race”.  

The rack race and how it affects the collection management process 

Our latest e-guide, ‘Rack Race: 3 Ways to Speed Collections Across the Finish Line’ sheds light on the obstacles merchandisers face in today’s competitive fashion environment, the importance of their role in the entire product lifecycle, and what they can do to overcome them. As consumers get increasingly savvier each day and demand the perfect product and omni-channel retail experience, merchandisers need to catch up by planning and developing collections that are relevant, without sacrificing quality. All this while facing time and cost constraints.

Read this e-guide to discover:

  • What the rack race is all about and why the need for speed in fashion
  • The three main challenges for merchandisers, and how to overcome them
  • What they must do to win

Download our e-guide to discover the three things merchandisers can do to accelerate the collection development process.

Winning by working smarter in today’s competitive fashion industry

Thanks to the rise of e-commerce and fast fashion, fashion production cycles are much shorter nowadays. But it’s not just about working faster, it’s about working smarter. Working smart means meeting deadlines, and deadlines aren’t moving targets. They are fixed measures at each point of the value chain – from design and collection planning, to production, distribution and planograms, to the sales floor and finally to the screen.  Today’s merchandisers have to work smarter to ensure that they don’t slow down the production process, and deliver collections that constantly appeal to their target consumers. To achieve this, they need to make better-informed decisions regarding their upcoming collections, collaborate better with other teams and communicate more effectively with their suppliers.