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Go-to insights about the best customization strategies

The complexity of producing customized furniture is a major challenge for manufacturers.

Furniture video background

At the same time, growing demand for customized products also presents an opportunity to outstrip the competition.

We surveyed 200 leading upholstered furniture manufacturers from Europe, North America and the Asia-Pacific region to learn about the best customization strategies.

During the interviews, these professionals outlined:

  • the obstacles they confront,
  • their plans to increase the number of product variants they offer,
  • the solutions they rely on to enhance their manufacturing processes.

Watch a short video to get a snapshot of this comprehensive study and start benchmarking your customization efforts!