This strategy probably comes from the fact that retailers want to leverage the more-popular clothing (girlswear) as much as possible. Still, what could justify such a difference between girlswear and boyswear? Especially when we see that most-frequent prices are close to adults’ most-frequent prices.
How can retailers tackle the kidswear market?
The children’s clothing market is a tricky one — mainly due to its wide range of offerings in sizing, different ages, and the required retail space. When kidswear is not the brand’s primary focus, it becomes trickier to understand just where to focus and invest.
One thing is for sure — girlswear will continue to be the primary focus in terms of kidswear offerings. It follows that brands looking for opportunities to stand out could take advantage of this and direct their focus to boys’ clothing.