Among the top five retailers, only C&A applies a gender-equal assortment for children. Zara, Uniqlo, H&M, and Mango have dedicated between 55-60% of their kids’ assortment solely to girls.
One might suggest that retailers aiming to diversify their product offerings and develop a children’s collection would be safer to bet on girls’ clothing. However, if brands want to stand out from the crowd and take advantage of a niche opportunity, they might choose to focus on boys.
Sustainability matters for young parents
Sustainability is a hot topic in the fashion industry. Since the Rana Plaza disaster, the public has been focused on responsibility among fashion retailers. It is pushing for brands to be more sustainable when it comes to production and distribution.