On a side note, this strategy is commonplace. Indeed, accessories represent the best way to increase pieces-per-receipt, as well as the average basket value, and do not require as much display space as clothing.
Then, when we take a step back to look at the big picture, Mango’s assortment mix does not seem to differ much from its competitors, with one exception: Denim.
It is noteworthy to mention that 12,5% of Mango’s assortment is dedicated to jeans. Why does Mango focus so much on denim? Is it an over-performing category that requires a lot of focus to justify the high assortment share? Or is it an over-represented category?
Thanks to Retviews latest competitive benchmark report, retailers can easily spot over-or under-represented categories.
What is behind Mango’s Sustainable Collection?
Mango is among the signatories of the G7 fashion pact, and a member of the Better Cotton Initiative and has upped its communication surrounding sustainability to help spread awareness to its consumers about this growing topic in the industry.
According to a press release from the Spanish brand, 79% of Mango’s assortment is already sold under its sustainable collection, “Mango Committed.” This is a more earth-friendly label similar to the “Conscious” line from H&M and “Join Life” from Inditex brands.