As the world’s leading fast fashion brands, H&M and Zara are among the retailers everyone is watching. Both companies operate internationally which gives them a great influence on fashion around the world. But similarities stop here. In terms of offering, H&M and Zara differ on almost every aspect.
So, how do these two retailing giants differ? We turned to data to draw a deep analysis of both collections so you can learn and implement this within your own brand
