Is the fashion industry ripe for a consumer-led disruption of business as usual?
That’s the view of Matthew Wallace, who is Host Amy Heuschkel’s guest on this episode of The Staying Curious Podcast.
After a robust career working in big retail for such giants as Wal-Mart and the parent company of brands like Calvin Klein and Tommy Hilfiger, the CEO and Co-Founder of Project DXM is pushing for a paradigm shift that embraces more sustainable practices for an industry slow to adapt but under more scrutiny every day.
Customers drive the apparel and footwear industry towards more responsible practices
It won’t happen overnight, but Matthew firmly believes that the time has come for customers to drive the apparel and footwear industry towards more responsible practices. Why? Because it’s the right thing to do for the planet – and for the bottom line. Technological advances are making it possible for even the largest brands to carve out options that allow individuals to design and personalize the clothes they wear.
Such customization will significantly reduce waste and speak to consumers – most especially younger generations – who are unwilling to continue supporting antiquated supply chain practices that exacerbate global hot-button problems.
Learn all about Project DXM
Learn all about Project DXM and the ways in which it’s leveraging resources from across disciplines to innovate a new platform. Their unique vision is built on a localized, enterprise-scale ecosystem that supports the ability of best-in-class partners to customize, personalize, co-create, test and deliver product quickly and sustainably.