• Sustainable fashion has been less of a focus for Zara in the first quarter of 2021 compared with 2020. However, both H&M and Mango have increased their share of sustainable fashion collections.
• Sustainable dresses are less hot this quarter than blouses and shirts. Sustainable denim, on the other hand, is gaining popularity.
• Sustainable fashion does not necessarily mean expensive fashion — especially at Zara and C&A.