To thrive in the digital era, developing good-quality products is not sufficient anymore. With the rise of e-commerce, communicating the right information to consumers and reaching them at every touchpoint is just as important.
Italian footwear and winter sportswear giant Tecnica Group has an expanding brand portfolio, large production volumes and a wide product variety. In order to appeal to their digitally attuned consumers, they had to ensure data integrity and communicate the right product information to them at every touchpoint, across all channels before their competitors do.
In the world of sportswear, precision is key.
How did Tecnica Group, with an annual production capacity of over 3 million pairs of trekking and mountain shoes, 328,000 pairs of skis and 692, 000 pairs of ski boots, manage to win over their consumers with the help of Kubix Link?
Read this customer story to find out more.