Stores can open but, due to the health and safety measures, traffic is expected to be terribly low, and the conversion will need to be strong. Some retailers have opted for availability on appointment only, such as Zara in Spain. While others, such as H&M have temporarily closed all fitting rooms as a safety measure.
According to Business of Fashion and McKinsey state of Fashion Covid-19 update evidence from China suggests that consumers are increasingly embracing digital solutions for shopping. How are brands going to work on their Omni-channel’s solutions? What about sales preparations? How are brands going to discount and what are they going to discount?
Aging of the stock
When it comes to week 20, the aging of the most challenging stock, i.e. 0-60 days, has continued to decrease compared to the last two weeks. Combined with a lower volume of new arrivals compared to the previous year, this KPI shows us that retailers have taken actions to minimize the Spring/Summer collection as much as possible.
The week was not a week of high discounts, as retailers continued to put selected articles on discounts, instead of operating flash deals and/or flat deals on specific categories like Mango did in week 18-19.