Fashion
Trends & insights

Why digital transformation is now more critical than ever

Today’s consumers can choose from a wide variety of clothing options and even customize garments to their individual taste.

gerber-reinventing-fashion-ebook-thunb-06-10-2021

Learn all about the challenges the industry is facing and what you can do to stay competitive.

Thanks to online channels, shoppers enter brick-and-mortar retail outlets only occasionally to buy clothing. In a matter of clicks, today’s consumers can choose from a wide variety of clothing options and even customize garments to their individual taste.

To keep up in this fast-paced online environment, fashion brands and manufacturers must understand the forces at work in the transformation of their industry, as well as the technical solutions available.

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