Industry

Fashion

Date

Zara and inditex offer strategies – detailed assortment and pricing report

Discover how the largest fast-fashion group in the world targets each segment of the market differently using specific assortment and pricing strategies.

Zara and inditex gated

Explore the product mix of Zara and other Inditex brands in detail

Inditex group has experienced tremendous success and become a global leader in the fashion industry, creating an empire of brands covering a broad spectrum of consumers, across different cultures and age groups. This strategy is reflected in the style and offer of each brand. Zara targets an older age group than Stradivarius and Pull&Bear which can be seen in the weight of specific categories such as shirts and dresses. The report also covers gender targeting by each brand. Compare the gender mixes of Massimo Dutti and Bershka to understand the audience of each brand. Oysho offers a different set of product categories than all other brands of the group – discover which ones. 

Zara’s pricing strategy differs from Bershka and Pull&Bear

In order to maximize revenues, the Inditex brands target specific age groups and market segments. The overall price range covers the majority of consumers from the cheap t-shirt for teenagers to expensive outerwear for women. Discover average prices of major product categories to understand the price positioning of each brand. See the price ranges at which Zara offers its products and compare them with those of H&M and Mango. 

Read the latest report for:

  • a comparison of the product mix of each Inditex brand
  • a review of the price strategies used to target different market segments
  • analyses of collaborations, gender mixes and sportswear

DOWNLOAD OUR REPORT FOR A COMPLETE ANALYSIS OF INDITEX BRAND OFFER STRATEGY