ZARA vs. H&M: Successful Strategies in a Changing Industry

How the apparel giants are adapting their strategies and staying on top

Dive into the data of this report to discover how the apparel giants’ strategies have evolved and how they continue to lead the industry

ZARA and H&M are at the forefront of the fashion industry, but what lies behind their success? How have they adapted their positioning in the industry shift? Get an inside look into the apparel giants’ latest strategies and see how they continue to stay ahead of competitors.

The data in this report was created using Retviews, Lectra's automated benchmarking solution for fashion brands and retailers.


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