The fashion e-commerce market is set to reach a valuation of $1 trillion in 2024, with marketplace growth outstripping that of all other e-commerce segments. To succeed in this highly competitive, fast-moving sector, brands and retailers must adopt an omnichannel approach.
A profitable digital distribution strategy is one that leverages the unique attributes of each e-commerce website or online marketplace while ensuring a consistent brand image across channels.
Positioning and pricing a complete catalog of stock keeping units (SKUs) across multiple platforms and countries can be challenging, sometimes with detrimental impact on brand identity and image.