Discover how the largest fast-fashion group in the world targets each segment of the market differently using specific assortment and pricing strategies.
Zara and Inditex offer strategies – detailed assortment and pricing report
Retviews: fashion analytics solution
Fashion analytics on competitive brands: track the market and create the perfect assortment, at the right price.
Solution
Introducing Retviews, fashion analytics on competitive brands
Retviews enables fashion brands to analyze the market efficiently and have a 360° overview of their competitors.
Use the Retviews platform to benchmark your offer against your competitors effortlessly. Create competitive reports in a matter of minutes, compare prices, assortment mixes, discounts, sell-outs and much more. Work with real-time data to offer the right products at the right price and increase your revenues.
In recent years, the competition has intensified globally in the fashion industry with new actors like Amazon, DNVBs (digitally native vertical brands) and sustainable fashion brands entering the market. Shorter lead times increase the frequency of new products, making it difficult to track them in the market. Globalization also drives brands to expand in new regions of the world, where they face local competitors.
How it works
Retviews is reinventing the way fashion retailers analyze the market. Get strategic data on fashion brands and detect opportunities faster.
Customer voice
"Retviews helps me spot assortment gaps and incorrect price positioning. We were able to reduce the number of unsold items and explore new market opportunities.”
PIMKIE
Benefits
What You’ll Gain
360° competitive overview
- See price positioning on each product category
- Detect product gaps with detailed assortment mixes
- Reveal markdown strategies of competitors to optimize your discounts
- Verify if your products are being sold at the right price
Gain Time
- Benchmark competitors instantly and effortlessly
- Analyze more brands, more products, more countries
- Make faster decisions
Better data quality
- Data updated every 24h on each product
- Historical data to follow indicators with precision
- Ability to export data in excel or pdf format
Easy to use
- No IT integration required
- Customized dashboards for each category manager
- Email alerts on vital market changes
Contact
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