A partner to optimize the entire sales cycle
More than a flow management software, a fashion marketplace management solution must offer powerful features designed specifically for fashion brands to cover the entire sales cycle.
On that basis it must:
- Facilitate the integration of flows on different digital sales outlets
- Synchronize with all existing information systems and processes
- Display sales and stocks in real time
- Manage promotions and pricing
- Automate updates in liaison with the marketplaces’ technical teams
- Connect to other software (CRM, billing, accounting, customer care, etc.)
High performance technical solutions
So that brands can control the whole of their sales cycle on several marketplaces at once, choosing support from an expert partner of a large number of marketplaces, recognized for the performance of its technical solutions, is a real asset.
Some partners also offer their customers advanced features such as product mapping, promotion mechanisms, order management and logistics integration.
Having a single dashboard that covers the entire sales cycle, from product catalog publication to order management, is also vital.
While each marketplace is unique, so is each brand. The identity that brands want to project on these online sales platforms must be preserved. So they need to choose a partner that can guide and support them in their digital strategy.
“To manage the tens of thousands of La Redoute products, we really needed a partner offering customized support. Because of our size and our respect for our customers, this was essential. We have found that our partner shares our customer focus”, says Philippe Prouvost, Category Manager La Redoute, Neteven partner.
Benefiting from customized support can be decisive, particularly for targeting adapted marketplaces or to move forward step by step with commercial developers, project managers and dedicated account managers.
Throughout the partnership, brands must receive human support that involves monitoring, listening and being responsive, all of which facilitate the work of in-house teams.