Press Release
March 2026
New realities of product development in fashion: insights from the Lectra Observatory
The Lectra Observatory has published a new white paper entitled “The challenges of product development in the fashion industry”. The report deep dives into three decisive factors – talent and knowledge transfer, data-driven decision-making, and the connection between design and production – as essential drivers for accelerating innovation and operational excellence.
February 2026
Chicago Protective Apparel sees immediate operational gains with Lectra Valia Fashion
Six months after beginning its collaboration with Lectra, Chicago Protective Apparel (CPA) is already seeing transformative results. After implementing Lectra’s Valia Fashion—its intelligent cloud‑based solution—and the Vector Fashion iX6 automated cutting solution, CPA has achieved measurable ROI through material savings and improved operational efficiency.
OEKO-TEX® chooses TextileGenesis to advance digital traceability for organic cotton
OEKO-TEX® today announced a full collaboration with TextileGenesis, a Lectra company, to digitally trace and authenticate organic cotton, strengthening fraud prevention across the supply chain. This announcement follows a successful pilot and brings together OEKO-TEX®’s certification expertise and closed testing system with TextileGenesis’ digital traceability platform to deliver a secure, end‑to‑end solution for managing certified organic cotton flows.
November 2025
Black Friday: discounts started earlier and are aimed at Christmas shopping. But not everything is on sale. The new study Retviews by Lectra
Lectra has analyzed data from Retviews, its AI-powered solution specialized in competitive intelligence and automated benchmarking, to identify the trends that will shape the upcoming discount season.
The New Zealand Merino Company (NZM) chooses TextileGenesis™ to digitally trace 100% of its certified wool
The New Zealand Merino Company (NZM), a global leader in ethical wool and wool grown with regenerative agriculture practices, expands its collaboration with TextileGenesis™, a Lectra company traceability solution, to deliver full traceability for 100% of ZQ certified wool and ZQRX regenerative wool. This move gives brand partners further verified farm-to-product data, enabling authenticated sourcing claims.