Explore the latest insight from the fashion, automotive and furniture industries.
Peppermint Clothing boosts profitability with Vector fabric-cutting solution
With Lectra’s guidance, the children’s fashion brand streamlines cutting processes to accelerate and expand garment production.
Conversation with … Laurence Jacquot
Chief Customer Success Officer, Lectra
3 ways to win the omni-channel marketing game with PIM technology
The Covid-19 crisis has highlighted the importance of transitioning to omni-channel retail for fashion companies. Those that have failed to do so before the crisis suffered major losses. However, omni-channel retail has its challenges. PIM technology can help fashion companies overcome them and succeed in omni-channel marketing in three ways. Read this article for more insight.
What moves fashion merchandise online?
Today's e-commerce is becoming increasingly immersive and interactive. Building a rich content experience is key to attracting consumers and converting them to buyers.
Excel in omni-channel Fashion marketing with PIM
Due to the global pandemic, fashion consumers are transitioning from in-store to online shopping. It has become clear for fashion companies that omni-channel retail is no longer just a trend but a necessity. Omni-channel retail is a way to mitigate risk, engage with consumers on a deeper level, and convert them into loyal customers in the long run. To help their companies adopt omni-channel retail, marketing teams must adjust their strategies to expand their online presence – and PIM technology enables them to do so.
Accelerate your digital channel marketing : how to quicken the pace of content creation with a PIM solution
Fashion is a fast-moving industry where satisfying emerging demand can make the difference between business success and failure. Since the surge in e-commerce brought on by the global health pandemic, industry players must adapt even faster to shifts in shopping behavior. To move inventory and generate cash sales online, brands and retailers must perfectly manage high volumes of editorial content and a wide range of marketing assets across all channels and markets.
Conversation with … Tina Zhou
Tina Zhou, CEO and Founder of GAGOO International, Chief Editor of GASGOO
Conversation with … César Araújo
César Araújo, President of Associação Nacional das Industrias de Vestuário e Confecção (ANIVEC)
Three ways to get executive leadership buy-in for a product lifecycle management (PLM) initiative
Three ways Product Managers gain company-wide agreement for a PLM initiative are by finding a champion; co-creating with other; and developing a business case.
The 3 main challenges for product development leaders today
How the COVID-19 crisis and new fashion calendar have transformed the product development process
Webinar | Today’s challenges in pattern development
Follow our hands on session: our expert Louisa Haywood and Lectra consultant Marielle Van Den Hurk, will provide answers to 5 frequently asked questions which users often contact our help desk team about.