Fashion
Trends & insights

Merchandiser's Playbook SS26: The data behind fashion's new rules

As consumer confidence softens and spending becomes more intentional, fashion brands are navigating a new reality: higher prices, tighter assortments, and evolving consumer expectations.

Download the playbook to uncover the key shifts shaping the season across pricing, product strategy, trends, and brand positioning.

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The key shifts happening in fashion today

Pricing reset

  • How mass and mid-market brands are establishing a new pricing baseline
  • US vs EU pricing strategies and discounting trendsThe rise of premiumisation and its impact on assortment architecture

Trend evolution

  • The return of elevated basics and investment dressing
  • The duality of minimalism and maximalism in SS26
  • Key categories, colors, and styling directions driving growth

Brand spotlight

  • How Zara and Gap are using collaborations and premium positioning to drive value
  • The role of designer partnerships in shaping pricing power and perception

Data-driven insights driving growth

  • Turn global fashion retail data into actionable insights: optimize assortments, pricing and discounting strategies to plan winning collections in a fast-moving market.
  • Stay ahead of SS26: understand emerging trends, track leading brands’ responses, and identify the opportunities and risks driving the season.

Download the playbook

Trends and Pricing Strategies Driving Growth in SS26

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