The merchandiser's playbook: this winter's growth drivers

Fast-fashion margins tighten under tariffs and price sensitivity. Brands push premium pivots, while brands like Uniqlo stand out with stable pricing structures and lean assortments, differing from trend-focused players. 

Trend spotlight 

We’re unpacking the leading trend evolutions this season. Boho chic makes a strong comeback, lace moves beyond lingerie, and maximalist accessories surge in popularity, while leopard animal print sees a decline, giving way to more novel iterations.

Pricing strategies

Tariffs and cautious spending drive price hikes in the US and European markets.

• Premium pivot raises minimum and maximum prices for brands like Zara and Gap
• Accessories and handbags gain pricing power and expand assortments
• Seasonal categories such as jackets and denim see notable price increases globally

Brand spotlight

Uniqlo maintains steady prices and a lean essentials-driven assortment. The brand focuses on timeless, neutral basics and quality to reinforce its value perception. Collaborations add cultural relevance without sacrificing accessibility.