Vertbaudet turns to Neteven to manage its growing portfolio of marketplace channels

With over 60 years of expertise, 3 million active customers annually and more than 145 million visitors to its platforms each year, Vertbaudet is a leading European reference for children’s products. As a digitally driven company, 85% of sales are generated through online channels, supported by a strong and engaged community of 1.8 million followers on social media.

To expand its reach and maintain brand consistency across platforms, Vertbaudet chose Neteven in 2017 as its trusted partner for marketplace management.

Today, Vertbaudet uses Neteven to connect with key European marketplaces such as La Redoute and Veepee, while also leveraging the platform as the official connector for brands that sell on Vertbaudet’s own marketplace, launched in 2023.

Neteven supports us with reliable and responsive service, and a team that truly understands the marketplace landscape.” 

Carlos Cantoni, Marketplace Director

• How Vertbaudet scaled its digital marketplace operations efficiently across Europe;
• Why Neteven was chosen to simplify multichannel management and ensure data consistency;
• How fast onboarding and strong support accelerated Vertbaudet’s marketplace expansion;
• How the partnership helps Vertbaudet maintain quality and customer experience while growing internationally.

In an increasingly competitive e-commerce landscape, brands must scale their online presence while preserving their identity and customer trust.

Neteven, thanks to its reliable and responsive service team, empowers retailers to:

• Manage marketplace channels seamlessly;
• Scale their online presence;
• Simplify product management;
• Ensure data accuracy and brand consistency;
• Reduce manual workload and onboarding times;
• Accelerate international growth with expert support.

Vertbaudet’s journey is a must-read for any retailer aiming to optimize marketplace operations, strengthen brand presence, and scale efficiently across Europe, all while maintaining the customer experience that built its reputation.