5 ways fashion brands can level up their e-commerce game

The fashion e-commerce market is set to reach a valuation of $1 trillion in 2024, with marketplace growth outstripping that of all other e-commerce segments. To succeed in this highly competitive, fast-moving sector, brands and retailers must adopt an omnichannel approach.

A profitable digital distribution strategy is one that leverages the unique attributes of each e-commerce website or online marketplace while ensuring a consistent brand image across channels.

Positioning and pricing a complete catalog of stock keeping units (SKUs) across multiple platforms and countries can be challenging, sometimes with detrimental impact on brand identity and image.

01. CONNECT WITH CONSUMERS ON LEADING FASHION MARKETPLACES

• One of the key ways Neteven helps fashion brands grow their online business is by positioning products and ensuring their visibility across marketplaces.
• For brands and retailers without an international presence, this is an especially attractive proposition. Marketplaces provide access to international markets, connecting consumers with products and creating opportunities for growth.

02. GAIN CONTROL OVER EVERY ASPECT OF DIGITAL DISTRIBUTION

• The Neteven platform enables application of pricing strategies consistent with brand image and positioning. Crucially, the quality of data used to publish product offerings online has a direct impact on product visibility, as well as on the customer experience.
• The Neteven solution provides this visibility with an integrated reporting and analytics dashboard that uses metrics to optimize offerings across marketplaces and countries.

03. DRIVE MULTI-CHANNEL SALES ACROSS MARKETPLACES

• Neteven gives brands maximum exposure of their product catalog on local and international marketplaces. The Neteven solution enables distributors to expand consumer reach by centralizing marketplace monitoring and management using powerful automated capabilities.
• By tracking product sales performance across platforms and adjusting pricing at any time, fashion brands save time and make the most of opportunities as they come. 

04. GROW YOUR DIGITAL DISTRIBUTION WITH EXPERT GUIDANCE

• To help distributors make the most of the solution’s features, Neteven offers the unique combination of advanced technology together with personalized customer service.
• Subscriptions include one-on-one assistance from solution experts who help distributors identify the most relevant marketplaces and guide them through set-up and management of platform sales automation and analytics.

05. SAVE TIME BY CENTRALIZING YOUR CATALOG MANAGEMENT

• To automate distribution on online marketplaces, the Neteven SaaS platform enables central management of the distributor product catalog, information on stock levels, pricing and orders.
• Centralize and share product information for multiple online marketplaces in one location and monitor the distribution of products on the world’s largest marketplaces in a matter of clicks. 

Neteven’s secure SaaS platform was developed to meet the needs of brands and in collaboration with leading marketplaces.

The solution's powerful automation capabilities and feature-rich functionality allow fashion brands to oversee the complete online sales cycle with a 360° view of product performance.

Neteven helps fashion brands master their digital distribution strategy and brand image by giving them complete control over all aspects of online product sales.

Designed to manage the complete online distribution cycle, Neteven’s secure SaaS platform gives fashion companies access to the world’s leading marketplaces and maximizes sales potential using powerful automation capabilities and features like:

• inventory synchronization,
• automated listing and updates,
• pricing management,
• and order management.

By remaining in complete control of their digital marketing assets, product data and pricing strategy, brands and retailers remain in control of their brand image and identity, preserving hard-earned brand equity.