The merchandiser’s playbook: SS25 growth drivers

Get an inside look at how brands are adjusting price points to reflect changing consumer behavior, shifting between premiumization and accessibility depending on market maturity and depending on the the popularity of key assortment categories. 

See how discounting strategies are evolving on both sides of the Atlantic, with US brands taking a more aggressive than before, fueled by tariff uncertainty and the EU holding their ground. Understand what that means for your margins and inventory flow.

From the rise of feminine detailing to muted pastel tones, we unpack the dominant design trends that have defined SS25 and show how different segments and regions are responding.

Zara has continued to stand out, but why exactly? Explore their pricing evolution, assortment shifts, and trend timing, and benchmark your strategy against one of the industry's fastest movers.