How Manor builds smarter collections with Retviews

The nature of the fashion industry today implies that a brand’s retail strategy can make or break an entire seasonal collection, meaning that knowing how to position yourself well on the market is key in the fast-paced market. 

This is how Retviews AI market intelligence has become an essential portion of how MANOR plans fashion collections. Product Manager, Nathalie Adam shares how before using Retviews, benchmarking was done the traditional way, with store  visits and countless spreadsheets, making the work extremely time-consuming and often incomplete. 

Today however, MANOR’s teams have all the market insights they need at their fingertips, with a detailed view of competitors’ assortments, pricing structures and fabrics all in one platform. 

Retviews helps me make smarter decisions, save time, and build better collections. I’m very happy to have it — and I can only say that everybody should use it.

Nathalie Adam, Product Manager, MANOR

With the help of Retviews, MANOR’ teams have been able to make key strategic decisions on assortment structure, more competitive pricing strategies from entry to high-end points, how to price products based on their fabric composition, as well as ensuring that they are staying on top of trends.

Retviews plays a leading role in shaping MANOR’s collections today, giving teams a quick and clear look at how competitors are shaping their collections, how they price different products and ensure that MANOR makes confident decisions, backed by data and supported by leadership teams. 

Targeting growth opportunities, Retviews’ assortment insights gave MANOR clear direction for expansion in key categories, ensuring that they stay ahead of fast-moving competitor dynamics. 

Pricing is a key factor in retail strategies, and MANOR are able to ensure a smarter approach to price positioning thanks to Retviews, leveraging insights to adjust pricing for maximum competitiveness. A strong focus on fabric composition, MANOR is able to link pricing to quality, linking pricing structure with the fabric composition of the product, ensuring they have the full picture to make a decision. 

Nathalie, MANOR Product Manager highlights Retviews’ strength in ongoing expert support which accompanies the power of the solution, providing an additional partner for the brand to help to create value and gain even deeper insights. 

Retviews as a market intelligence platform has changed how MANOR plans collections entirely, with full market visibility and allowing the brand to not only react to the market but stay ahead and make more strategic decisions to build stronger collections. Dive in to the full testimonial to get all the details on how MANOR revolutionized collection planning with the help of Retviews AI market intelligence.