The Kooples boosts assortment performance with data‑driven planning using Retviews

The Kooples, a premium French fashion brand known for contemporary collections and a distinctive style, needs merchandisers who can build commercially successful collections that uphold brand DNA while driving revenue. Rapid changes in competitor offers and pricing require faster, more accurate market insight to stay competitive.

Before Retviews, The Kooples relied on manual benchmarking—visiting competitor websites, checking prices, and piecing together fragmented data. This process was time‑consuming, lacked analytical depth, and failed to provide a global view of offer structure or season‑to‑season price comparisons.

Merchandisers must monitor competitor assortments, pricing strategies, and seasonal momentum while ensuring fabric choices and product compositions align with market expectations. Limited visibility and slow analysis can lead to mispriced entry points, over‑extended assortments, and missed trend signals.

High cadence product cycles and the need to balance commercial objectives with brand identity increase pressure to adopt tools that deliver reliable, repeatable insights. Teams also value expert support that translates data into actionable merchandising decisions and shortens the path from insight to action.

Key priorities include:

• Speed and accuracy in market monitoring
• Comprehensive competitor assortments and pricing visibility
• Fabric and composition benchmarking
• Seasonal trend tracking and category momentum
• Expert onboarding and ongoing support

Retviews delivers AI‑powered market intelligence and an intuitive dashboard that becomes part of daily merchandising workflows. The platform captures competitor assortments, pricing changes, category weights, and product compositions so teams gain a complete market view instantly—saving time and reducing errors.

Guided onboarding and continuous expert support help teams integrate Retviews outputs into pricing, assortment, and fabric decisions. Merchandisers use Retviews to benchmark categories, track trends, validate reductions in references, and align entry‑level pricing with market realities—enabling faster, more confident decisions.