Real results, real voices : The Kubix Link advantage

Complexity is a new reality in fashion. To meet rising consumer expectations, fashion and lifestyle brands need to streamline operations, unify data, and accelerate innovation to create more complex and diverse product assortments—while ensuring compliance, improving sustainability. Kubix Link simplifies it all, by addressing these five major challenges for these fashion brands. 

1. Late collection launches erode potential revenue 

   Slow processes and miscommunication delayed launches, hurting sales and letting competitors seize trends before brands could.
   To compete with fast fashion and e-commerce players, Bally and Corneliani needed to shorten their time to market. However, lengthy development cycles, inefficient communication, and disconnected teams delayed their product launches, causing them to miss out on sales opportunities and allow competitors to capture new trends first. 

    

2. Disconnected systems and teams drain productivity and increase costs​

   Lack of cohesion between teams not only undermines operational efficiency but also exposes the organization to security risks.
   Tartine et Chocolat needed to rebuild its entire IT architecture and Zumba faced challenges managing different systems across its supply chain. Operating with disconnected ERP, CAD, and PIM systems led to manual work, errors, and inefficiency, making it difficult for them to scale and collaborate. 

When selecting a market-leading solution, we wanted one that natively covered all our needs, avoided multiple specialized tools, and integrated seamlessly with our ERP.” 

Emilie Zannier, Executive Director, Tartine et Chocolat 

3. Lack of unified data slows down operations 

   Lack of unified data slows down operations, increases errors, and hinders process optimization and value creation.
   Pomellato sought to expand its international presence by transforming their designs into reality more quickly, and DIM had to overcome hurdles in data management, error prevention, and workflow efficiency as its collection board was managed through Excel. However, both brands had product data scattered across disparate systems, which created blind spots, duplicated work, and missed opportunities. 

    

4. Outdated IT infrastructure impedes business innovation

   Legacy systems can expose the company to significant data security risks, especially when they lack modern, purpose-built IT solutions to safeguard sensitive information.
   Teams at Rossignol faced issues using Excel spreadsheets and different applications to communicate among themselves. GAS Milano had to fine-tune its design and research processes for product development as part of a new corporate strategy. Outdated tools were quietly hampering these organizations’ ability to innovate and compete. 

    

5. Rising compliance and sustainability standards make data transparency non-negotiable 
   
   Being slow in adopting sustainable and transparent practices can make a brand lose its competitive edge, as it limits access to emerging markets, collabs, and innovation opportunities offered by sustainability-centric companies.
   AWWG aimed to drive several digital transformation initiatives to improve productivity and minimize its environmental impact. Boggi Milano wanted to lay the foundation for future global-scale integration and ensure end-to-end traceability, but was lacking supply chain visibility to coordinate its teams. Meanwhile, there was mounting regulatory pressure on fashion brands to ensure transparency and compliance throughout the value chain.

All these brands managed to overcome their hurdles with Kubix Link. Serving as a central product data hub for all processes, Kubix Link integrates systems, unify all teams and boosts collaboration through a single source of truth. By providing a 360° view of processes from design to marketing, Kubix Link empowers decision-makers to gain real-time visibility, accelerate innovation, and ensure compliance. 
 

Kubix Link enhances our productivity, streamlines development and validation timelines, and enables us to closely monitor every phase of our collections.” 

Stefano Tosin, General Manager, GAS Milano