Promod gains marketplace agility and international growth with Neteven

Promod is one of France’s most recognizable women’s fashion retailers, known for accessible style, strong brand identity, and decades of retail experience. As the company reduced its physical footprint across Europe, strengthening its digital revenue streams became a strategic priority.

To maintain growth and protect margins, Promod needed a more agile, scalable, and accurate approach to managing its marketplace operations across multiple countries.

With over 20 years of digital experience, Promod has relied on Neteven for the past decade to enhance agility and meet marketplace demands while driving growth.

Maxime Gailhbaud, Omnichannel Marketing Manager, Promod

Promod began working with Neteven in 2015 to unify its marketplace operations and support expansion into new European channels. The brand adopted Neteven’s advanced SaaS platform to streamline:

• Product data and catalog management
• Multilingual data transformation
• Real‑time inventory accuracy
• Order consolidation and operational control

Three members of Promod’s marketplace division now use Neteven daily to ensure data accuracy, optimized product visibility, and efficient order management across seven marketplaces, including major platforms such as Zalando.

Neteven also supports Promod’s IT teams by ensuring compatibility between marketplace requirements and internal systems — a critical factor in the brand’s ability to scale internationally.

Through Neteven, Promod has accelerated its marketplace expansion, improved operational reliability, and increased sales performance.

Key results include:

• +85% GMV in H1 2025 vs. 2024
• Seven marketplaces fully integrated
• 10‑year partnership supporting sustained digital growth
• Improved inventory accuracy, reinforcing consumer trust and on‑time fulfillment
• Strengthened international visibility across Europe

Neteven supported the restructuring of catalog data flows into multilingual, API-enabled formats, improving product visibility and sales performance. Their expertise ensures accurate data, efficient order management, and smooth customer journeys across marketplaces.

Maxime Gailhbaud, Omnichannel Marketing Manager, Promod

With solid marketplace foundations in place, Promod is now preparing to scale further and open new channels across Europe — relying on Neteven’s performance, expertise, and strong customer support to advance its digital roadmap.

Enhanced digital presence

​​​​​​The fashion brand leveraged the advanced SaaS platform for accurate and real time inventory tracking to optimize their stick levels and strengthen its online market.

Increased sales and profitability

By optimizing product catalog management and the customizable integrated omnichannel strategy through the high-tech solution, the fashion brand achieved significant sales growth and profitability, thereby ensuring consistent consumer experience and loyalty.

Seamless market expansion

The collaboration facilitated the brand’s expansion into new European markets, leveraging the platform’s robust marketplace connections.