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Fashion

Fashion benchmarking

To avoid missing out on emerging trends and business opportunities, fashion companies need to keep track of new product releases on the market. Fashion benchmarking enables you to evaluate the strengths and weaknesses of your collections, and the comparative advantages of rival brands.

Having visibility makes it possible to adjust collections and implement relevant best practices. By identifying and comparing key market metrics that highlight differences between your product assortment and that of your competitors, you can differentiate your offering.

Automated competitive analysis solutions give you the real-time visibility you need to release the most successful collections at the right price. By using them, you can:

  • Monitor your competition in a more time- and cost-efficient manner
  • Improve product mixes and collection planning with real-time data.
  • Develop the perfect pricing model.
  • Increase speed in producing and deliver styles on trend.
  • Improve cash flow by cutting costs and reducing unsold stock.
  • Increase your profitability by producing what consumers want.

Fashion competitive intelligence platforms enables companies to process real-time data from across the fashion landscape and glean valuable insights regarding specific products and collections.

It allows you to gather and process publicly available market data sets, and gain insights into competitor pricing and discounts. You can get an overview of the global apparel market with just one click.

This allows you to quickly assess your own product assortment and develop a winning go-to market strategy.

When you use competitive intelligence platforms to check on other rival brand's collections, you will be informed of the price structure of any product or category sold by them.

Automated benchmarking makes it possible for you to track price changes in real time, and even compare the prices of similar products.

This allows you to determine your own brand’s positioning. For global brands dealing with price inflation, data-based benchmarking makes it simpler for them to set competitive prices for international markets.

Fashion marketplace management

In addition to the software, Neteven customers also benefit from the expertise and aid of a dedicated support team that helps them optimize sales.

A Project Manager supervises the creation of your catalog, your stock, price list and orders on marketplaces.

They identify the best integration method, create product and stock flows and test orders and flow integrations.

A Customer Success Manager then helps you develop your business and sell your products on new marketplaces.

The main difference between an ecommerce website and a digital marketplace is that an ecommerce site only supports a single seller, while a marketplace enables multiple sellers to offer products through the same storefront. The shopping process, however, remains the same for the consumer.

Distribution on marketplaces is complex and time-consuming. Integrating into a marketplace reqiures connecting numerous different IT systems (product catalog, stock management, order management, etc.).

Each marketplace has its own rules and requirements regarding catalog information, stocks, and prices.

However, marketplaces can change the information they require as well as the information formatting rules. Without proper information formating, products won't be listed/indexed correctly, affecting visibility and sales.

Managing a multititude of inventory and updating product information on multiple sites only adds to the complexity.

Neteven helps you reach consumers directly and eases the constraints of marketplace selling.

Our strategy rests on increasing our clients’ digital footprint while making sure they retain full control over their image, price, promotions and margins.

With our SaaS platform, you can monitor all your direct-to-consumer retail activities on over 80 marketplaces thanks to advanced features such as product mapping, promotion tools, order, and third-party warehouse management.

Far from just a software for managing data flows, it is an integrated tool to optimize the entire sales cycle.

Fashion PLM

PLM is an acronym for product lifecycle management. It is an eco-system that connects all process stakeholders, allowing them to oversee all stages of the product lifecycle, from inception to final production stages.

PLM integrates people, data and processes and can go as far as early benchmarking stages, collection development, product development, and production and post sales, such as e-commerce distribution.

Fashion PLM platforms break silos, by putting all process stakeholders on the same page and allowing them to work from the same source of data.

With a 360° view of your entire process, you can identify and eliminate roadblocks, as well as automate non-value-added tasks, letting your team members focus on what’s most essential.

As a result, you get cleaner and more efficient workflows, increased productivity, improved efficiency and collaboration, and hence reduced time to market and better quality control.

In order to jump on trends faster and manage different collections, such as fast-track or NOOS (never-out-of-stock), teams need to work faster and better together, from design to production and sales.

By working from the same source of data, teams across the supply chain gain agility, collaborate faster and better and respond faster to market changes.

Process stakeholders can make better informed decisions based on sales and cost data, to create best-selling collections, while keeping their costs in check.

The most comprehensive and fashion-specific PLM software on the market is Kubix Link.

Kubix Link stands out because its IT capabilities are not only limited to PLM. They also include PIM, DAM and more.

Kubix Link is an open and highly configurable cloud platform, with functionalities designed to simplify the fashion design-to-online sales process.

This will shorten the onboarding period for industry professionals, and allow them to overcome fashion-specific challenges, instead of having to adapt their processes to a generic PLM system.

Kubix Link is an open and configurable fashion software that has PLM, PIM, and DAM capabilities.

It enables fashion companies to oversee their entire product lifecycle, allowing process stakeholders to share and communicate via a single source of product data.

Kubix Link pushes traditional PLM boundaries. It is developed for the fashion industry, and covers more processes than the usual. This fashion PLM software can not only handles design-to-production stages, it also helps companies manage their e-commerce channel and distribution as well.