Fashion
Meet demands with style.

The current state of fashion

This new consumer behavior is shortening trend cycles, inciting many companies to produce collections based on forecasting and guesswork. As a result, many are struggling to keep up. They are facing issues such as decreased profit margins, high inventory levels, and extreme markdowns due to missed trend opportunities and are working with too many suppliers.

Many companies are now rethinking their approach and seeking to cultivate a deeper understanding of consumer data to provide more personalized customer experiences and better products. This has paved the way for new consumer-centric business models to thrive. Digital native vertical brands are conscious now disrupting the market with products that sell a unique purpose or service.

Industry challenges: fashion

To get ahead of competition, you need to:

Seasonal collection development

The standard collection process for the main fashion seasons.

Read & react

The production of top selling garments based on positive results from point of sale data.

Fast track

An agile design and development phase outside of the standard go-to-market process for capsule and limited edition collections.

Never out of stock (NOOS)

The continuous replenishment of nonseasonal and permanent products.

Customer voice

Lectra is a company with expertise in cutting technology. I am really impressed with their lean approach to the cutting room. It’s the best I’ve seen in my professional career. I see a very strong future relationship with Lectra, as our growth cannot be sustained unless we are supported by a company that produces high quality technology and constantly strives to improve productivity.

Ramon Enrique Rivera

Vice President of Manufacturing, Wacoal

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Our goal was to implement the Kubix Link project using an agile method so that our teams could focus on the high added-value components. The flexibility of Kubix Link makes it perfect for projects like this. Our teams adopted the tool more easily.

Emmanuelle Narese

Application Manager, Rossignol

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You can’t survive today without investing in digital technology. To work with the best brands, and expand your business, your company must be digital.

Liviu Solomon

CEO, Texdata

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Hot topics

The textile industry must transform its business model to improve its image

How to contribute to sustainable growth by only producing clothing that will actually be worn?

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Vignette_Produire-au-plus-juste-Fashion-On-Demand-by-Lectra

Reducing one's stock, limiting unsold items, maintaining profitability and planning for an environmental shift...

How does production on demand meet fashion's new challenges?

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Unleash the power of personalization and on-demand production

Adapt your production processes to meet the growing need for fashion made to order and fashion made to customize.

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How Lectra can help you

Our solutions bring together the fashion industry software, hardware, services and data you need to put the right product in the hands of the right person, at the right time. Our solutions talk to each other and cover the complete process — from ideation to point of sale — to connect every actor in the fashion value chain. It is a smarter way to work. Which means you can innovate faster and go to market quicker. Never skip a trend. And never miss a chance to turn demands into opportunities.

Competitive intelligence

With Retviews, you can quickly and easily gain visibility into your competitors’ collections, pricing, and discounts – meaning you can make your lines more profitable. Powered by accurate, real-time data, our cloud-based platform can optimize your assortment development process and global go-to-market strategy. With Retviews, you can quickly and easily gain visibility into your competitors’ collections, pricing, and discounts – meaning you can make your lines more profitable.

Retviews: your competitive intelligence platform for fashion

Design to pre-production

Today’s fashion consumers want the best design, fit, and material quality. As a result, you need to create a wider variety of styles within tighter deadlines, without sacrificing quality and profitability. This requires streamlined and efficient patternmaking, marker-making and prototyping processes in which designers and patternmakers are sharing the exact same vision.

Cutting room

Providing the best product quality is the key to outdoing your competitors. For that, you need a fully automated cutting room. This calls for minimal machine downtime and maximum cutting precision. With rising material and labor costs, and the ongoing price pressure, automating the entire process and optimizing fabric consumption are key to ensuring profitability.

Vector: pioneering low to high-ply fabric-cutting solution

Collection management

Today’s fashion marketplace is extremely fast-paced. As a result, you are dealing with tighter deadlines. To respond faster, a 360° view of the value chain powered by consolidated and actionable data is now a must-have. Teams have to work faster and better together by focusing on value-added tasks.

Kubix Link: ever-evolving ecosystem of fashion PLM, PIM, DAM and more

On demand fashion

To offer personalized clothing, the standard supply chain made for mass production is not agile and flexible enough. Producing one-off items is often too costly and time-consuming. Fashion companies need to find sustainable ways to adapt their production processes to meet individual demands quickly in an era of fast-changing consumer tastes.