Fashion
Succeed with style
- Ensure top-line growth
- Achieve long-term profitability
- Stand out with sustainability
Lectra and the fashion industry
1/3
of your wardrobe is designed with Lectra software
21
K
retailers, manufacturers and brands worldwide use Lectra
50
years of industry experience working with major fashion players
The intricacies and challenges of the Fashion industry
A fragmented Fashion value chain
Unlike other sectors, the Fashion industry is fragmented. The leading 100 Fashion brands worldwide only account for roughly 40 percent of the total market.
With an infinite number of players spread across the globe and a value chain with multiple formats, we are witnessing the emergence of greater business complexity, a lack of transparency and collaboration, resulting in higher operating costs.
With an infinite number of players spread across the globe and a value chain with multiple formats, we are witnessing the emergence of greater business complexity, a lack of transparency and collaboration, resulting in higher operating costs.
Lacking Fashion specific processes
The fragmentation of the value chain has been exacerbated by hyper-specialization. Over the past few decades, each step in the value chain began using task-specific solutions tailored to distinct user profiles. While this approach optimizes individual steps, it also results in creating silos, ultimately increasing overall fragmentation and the associated challenges.
The imperative of sustainability
In this opaque environment, implementing effective CSR strategies becomes even more critical.
There is a need for robust traceability mechanisms to monitor and verify each step of the supply chain. Businesses must conduct detailed impact assessments to measure and improve their footprint. Compliance with escalating environmental and labor regulations is imperative. Finally, clear and transparent communication of sustainability efforts to end-users is essential for fostering consumer trust and creating a distinct brand identity.
There is a need for robust traceability mechanisms to monitor and verify each step of the supply chain. Businesses must conduct detailed impact assessments to measure and improve their footprint. Compliance with escalating environmental and labor regulations is imperative. Finally, clear and transparent communication of sustainability efforts to end-users is essential for fostering consumer trust and creating a distinct brand identity.
To enhance Fashion processes
3 areas of expertise must be improved and interconnected
Create
where visionary ideas come to life
Manufacture
where digital designs are transformed into tangible products
Market
where Fashion products and data are delivered to consumers
By refining processes within these areas, businesses can address the prevalent issue of complexity, which often arises from constrained resources and a fragmented value chain. At Lectra, we offer a distinct and powerful value proposition tailored to each of these core activities.
But this is not enough. Success in Fashion also hinges on harmonizing these activities to ensure they complement and reinforce each other, allowing brands to navigate the ever-shifting market landscape. This synchronization is vital for meeting evolving consumer demands, seizing new opportunities, and thriving amidst constraints.
Ultimately, it paves the way for sustained growth, long-term profitability, and sustainability.
Unleash the full potential of digitalization
At Lectra, we leverage a combination of layers based on Industry 4.0 principles to meet the unique needs of each Fashion business. Our solutions framework is built on 4 interrelated layers, which together offer a comprehensive and technically advanced approach that is unique to Lectra.
Features Image
Technologies 4.0
Technologies 4.0 (Cloud Computing, Big Data, the Internet of Things (IoT), and Artificial Intelligence (AI)) provide the essential infrastructure for the collection and analysis of large-scale data, enabling real-time insights and automated decision-making.
Fashion data
Fashion data, when combined with technologies 4.0, enhances the effectiveness of processes by optimizing operational workflows. This integration ensures that insights derived from data continuously inform and improve processes, driving greater efficiency and business performance. Additionally, it brings transparency and enhances the product/brand experience for the end customer.
Processes 4.0
Processes 4.0 streamline workflows within each core domain and facilitate the overall coordination between them. This aims to reduce lead times, enhance quality control, lower costs, and improve the customer experience, all while addressing social and environmental impacts and adapting to the business model chosen by Fashion companies.
Part of the processes, traceability ensures transparency and accountability throughout the supply chain, from fibers to final products.
Part of the processes, traceability ensures transparency and accountability throughout the supply chain, from fibers to final products.
Core domains of Fashion expertise
In the context of business model hybridization, these three domains can operate independently or synergistically, and in different sequences. This hybrid approach enables the business to remain agile and responsive to the broader market landscape, ensuring alignment with sustainability and profitability goals.
Turn Fashion's unique challenges into opportunities
Gain process agility with the broadest solution range that covers your entire value chain and workflows, improve decision-making by leveraging your large-scale data, and receive Fashion-specific, customized support from our experts.
Create in an increasingly complex business environment
Develop environmentally sustainable styles that meet your strategic and financial objectives at a faster pace, using new technology that helps you combat resource scarcity issues.
Manufacture by adopting next-generation processes
Revolutionize manufacturing by continuously adapting your production process to different modes and diverse orders in a sustainable manner. Connect all workflows to boost productivity, foster collaboration, gain agility, and improve transparency for a more sustainable future.
Market to build a compelling omnichannel presence
Maintain a strong market presence across various channels, optimize online sales and develop powerful branding strategies to ensure that your brand stands out among the crowd.
Collaborate better through centralized data
Manage these interconnected processes in a unified manner, ensuring that they complement each other with our PLM solution to streamline collaboration and organize all product data for collection development.
Trace your supply chains from fiber to retail
Comply with increasingly stringent regulations across the globe with our traceability solution that enables brands to achieve radical transparency from fiber to retail, and ensure authenticity and provenance of sustainable textiles.
Our Fashion solutions
What our customers say
Philippe Prouvost
Industrial and Quality Director, Category Manager, La Redoute
To manage the tens of thousands of La Redoute products, it was a necessity to go through Neteven and to have such a personalized support. It’s related to our size, and to our respect for the customer. The sense of the customer, that’s what I recognize in Neteven
Émilie Zannier
Executive Director of Tartine et Chocolat
Choosing a leading player in the market was also the guarantee for us that their business capabilities would save us from using several specialized solutions and would cover all of our needs natively. And of course the integration with our business ERP was also one of our priorities.
Latest resources
Fashion
Product-related articles
Fashion
Trends & insights
Fashion
Trends & insights
Fashion
Trends & insights