The hyperconnected consumer is changing fashion for good
Today’s fashion consumers have the world at their fingertips. They are well-informed, looking for constant newness and have high expectations in terms of product quality, fit, production ethics and delivery times. The world of fashion has changed for good- with consumers leading the way.
To get ahead of competition, you need to:
To keep up with trends that change constantly, you have to design and develop a larger number of collections with wider style varieties.
Shorten lead times
With fast fashion on the rise, your company has to compete by producing more within shorter time frames.
Minimize store returns
Online store returns can cause huge losses in revenue. You can avoid this by providing your customers with the perfect fit.
Meet the increasing consumer demand for personalization with more supply-chain agility.
Digitize your processes
In the world of fashion, data is power. Digitize your processes to get full supply-chain transparency to work faster and smarter.
A partner with in-depth fashion expertise
Covering the entire production value chain from design to cutting room, Lectra’s product offer is the most comprehensive one on the market today. Our fashion-specific solutions have been developed by a strong R&D team based on 40-plus years’ experience of working with 21,000-plus renowned companies. Addressing all market segments from luxury to ready-to-wear, Lectra’s solutions have been used by retailers, manufacturers and brands worldwide.
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Our areas of expertise
Design to pre-production
Today’s fashion consumers want the best design, fit, and material quality. As a result, you need to create a wider variety of styles within tighter deadlines, without sacrificing quality and profitability. This requires streamlined and efficient patternmaking, marker-making and prototyping processes in which designers and patternmakers are sharing the exact same vision.
Providing the best product quality is the key to outdoing your competitors. For that, you need a fully automated cutting room. This calls for minimal machine downtime and maximum cutting precision. With rising material and labor costs, and the ongoing price pressure, automating the entire process and optimizing fabric consumption are key to ensuring profitability.
Today’s fashion marketplace is extremely fast-paced. As a result, you are dealing with tighter deadlines. To respond faster, a 360° view of the value chain powered by consolidated and actionable data is now a must-have. Teams have to work faster and better together by focusing on value-added tasks.
To offer personalized clothing, the standard supply chain made for mass production is not agile and flexible enough. Producing one-off items is often too costly and time-consuming. Fashion companies need to find sustainable ways to adapt their production processes to meet individual demands quickly in an era of fast-changing consumer tastes.