Customer stories

How Tartine et Chocolat has optimized its performance thanks to Kubix Link's PLM solution

By opting for Lectra’s Kubix Link PLM solution, Tartine et Chocolat has chosen a premium support solution. The luxury children’s fashion brand now benefits from the excellence and quality of Lectra tools as levers for performance.

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Choosing Lectra for its premium technology and partnership with Cegid

Recognized worldwide, Tartine et Chocolat has brought French elegance to children's fashion since 1977. Now owned by the Zannier Group, Tartine et Chocolat has chosen Lectra to initiate a new shift towards high performance in the fashion industry plm.

To rebuild its entire IT system (ERP, PLM, etc.), the children's fashion brand wanted to invest in new high-performance tools capable of helping its teams improve their efficiency and strive towards excellence, thus reflecting the brand's high-end positioning and size (SME). To ensure that their new solutions and systems are sustainable, Tartine et Chocolat chose to partner with the market leader and opt for premium quality tools and services. Lectra's expertise, responsiveness and commitment, as well as its compatibility and partnership with renowned French company for business management solutions, Cegid, made it an obvious choice.


Kubix Link, the next generation PLM tool

As it is essential for a luxury brand to enjoy full control of its creative process and efficiently connect the design and industrialization phases, Tartine et Chocolat can now rely on the Kubix Link PLM solution. Only Kubix Link could offer all of these tools in one single platform to optimize and perfectly manage each stage of the product lifecycle.

One of the key success factors of the project was the reliability and agility with which Lectra was able to connect the Kubix Link PLM with Cegid’s Orli ERP, thanks to the Kubix Link/Orli template that Lectra has developed. Lectra and Cegid were able to integrate both their solutions seamlessly, thanksto their compatibility and interoperability. This synergy allows Tartine et Chocolat to streamline processes and eliminate redundant tasks, enabling teams to save time and focus on the fundamentals, as well as value-added activities.


An integrated, efficient and sustainable ecosystem

Thanks to a new integrated IT system, Tartine et Chocolat benefits from an adapted solution with an agile implementation that also integrates CAD solutions. The brand, which has optimized the management of its creative process thanks to better visibility and time savings, is delighted to have placed its trust in Lectra.

Choosing a leading player in the market was also the guarantee for us that their business capabilities would save us from using several specialized solutions and would cover all of our needs natively. And of course the integration with our business ERP was also one of our priorities. 

Émilie Zannier

Executive Director of Tartine et Chocolat


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