Breaking down barriers in fashion

Many fashion companies still rely on disconnected systems across creation, manufacturing, and marketing.

These departments often operate independently, using different tools and working from separate data sources. As a result, teams struggle to align on priorities or respond quickly to changes in the market.

A product may be designed without consideration for manufacturing constraints. A campaign may promote items that are unavailable or delayed. 

These gaps create inefficiencies, increase the risk of overstock or missed sales, and ultimately impact the customer experience.

When data flows seamlessly across departments, teams can collaborate in real time, make faster decisions, and align more closely with business goals. It also reduces the risk of errors and delays by ensuring that everyone is working from the same, up-to-date information.

This connected approach supports better planning, more accurate forecasting, and faster response to consumer trends. With a unified view of operations, brands can reduce waste, improve product availability, and deliver a more consistent experience across channels.

Lectra’s integrated solutions are built around five key pillars that reflect the full scope of the fashion value chain: 

1. Create
2. Manufacture
3. Market 
4. Collaboration
5. Traceability 

Lectra’s solutions support each pillar individually while also enabling seamless collaboration between them. 
By linking creation, manufacturing, and marketing through shared data and synchronized workflows, Lectra helps brands operate more efficiently and respond more effectively to market demands.