ArmedAngels driving responsible growth with data insight

When ArmedAngels’ Product Director, Elaine Stolworthy, joined the Cologne-based brand, she brought decades of retail experience from COS, H&M, Uniqlo, and GAP. What drew her to ArmedAngels was the company’s authenticity and its commitment to being responsible, not just sustainable. That belief guides everything they do: from design to materials to how they grow.

With a visionary CEO and a fast-moving team, ArmedAngels had the mindset to innovate. But their growth also came with challenges: rapid expansion, time-poor teams, and countless hours spent manually benchmarking competitors. 

We were spending 90 % of our time collecting data, not analysing it.We needed something faster, something smarter.

Elaine Stolworthy, Product Director, ArmedAngels

That need brought them to Retviews. After reviewing several tools, ArmedAngels chose Retviews for its value for money, flexibility, and the promise of hands-on support. 

"When you’re rolling out new software, you’re never sure how it will go. The reassurance that there would be real training and someone available when we needed help was a big factor." explains Elaine Stolworthy.

The rollout proved easier than expected. Training began the week after signing, and the customer success team stayed closely involved, answering questions almost instantly and guiding users until every department felt confident. 

"If the team had a query, we’d get an answer back in minutes. It felt like working with an extension of our own team", explains Elaine Stolworthy

That partnership extended into how the platform was configured. Retviews was tailored to mirror ArmedAngels’ internal structure and terminology, so the data matched the way their teams already spoke and worked. "That clarity and shared language made adoption seamless", explains Elaine.

Today, Retviews powers fact-based decision-making and cross-team confidence at ArmedAngels. Pricing and assortment strategies are now backed by transparent, holistic data, visible to all. 

"It’s not just about numbers, It’s about confidence. Everyone can see the reasoning behind each decision." says Elaine.

Beyond efficiency, it’s the ongoing partnership and human support that make the difference. "We spend less time doing the manual work and more time applying intelligence to create new ideas and opportunities.", concludes Elaine Stolworthy.