How CP Company improves merchandising decisions with Retviews fashion market data

Facing economic uncertainty and fast‑changing consumer behavior, CP Company needed to strengthen its merchandising decisions without compromising its creative DNA. 
By leveraging Retviews, the brand transformed market data into actionable insights—optimizing pricing, assortments, and stock investment across key categories and regions.

Founded in Italy, CP Company is a premium fashion brand known for its innovation, functional design, and iconic outerwear. With a strong identity rooted in creativity and craftsmanship, the brand operates in a highly competitive and volatile market, where pricing precision and assortment relevance are more critical than ever.

In a context marked by:

• Economic uncertainty and fluctuating consumer confidence
• Increasing pressure on pricing and margins
• Rapid shifts in regional demand and competitive positioning

CP Company needed greater visibility into market dynamics to support merchandising decisions. Relying solely on instinct and historical data was no longer enough to adjust pricing, manage stock investment, and refine assortments—especially without impacting the brand’s iconic products.

CP Company adopted Retviews, Lectra’s AI‑powered fashion market intelligence platform, to gain real‑time insights into:

• Competitor pricing and assortment strategies
• Category‑level performance across regions
• Market trends influencing demand and positioning

By integrating Retviews into its merchandising workflow, CP Company moved from intuition‑based decisions to data‑backed strategies, enabling teams to act faster, align pricing and assortments to local markets, and maintain full creative control. [lectra.com]

Retviews enables our teams to plan with agility, stay true to our creative DNA, and make faster, better decisions—without losing focus on what makes our collections unique."

Caterina Ticchio, Head of Merchandising, Collection & Omnichannel, CP Company

Thanks to a data‑driven approach powered by Retviews, CP Company achieved:

• +10% average price increase across new outerwear categories
• –20% stock investment, 
• combined with a +98% boost in replenishment
• Improved confidence and speed in merchandising decisions
• No changes to iconic products and no dilution of brand identity

These results demonstrate how data can support smarter growth while preserving what makes a brand unique.

Retviews helps fashion brands:

• Analyze competitor assortments and pricing in real time
• Adapt collections to market demand with confidence
• Optimize pricing, stock investment, and replenishment
• Bridge the gap between creativity and commercial performance