How CP Company turns market data into merchandising success

Watch the session from PI Apparel Merchandise Planning London — now available on demand

In a year marked by economic uncertainty, shifting consumer confidence, and fast-changing market dynamics, fashion brands are under pressure to make smarter, faster decisions.
How can brands stay creative while staying commercially sharp?
How can data empower teams to stay authentic while remaining competitive?

In this exclusive panel, Lectra brings together leading voices shaping the future of fashion merchandising:

• Caterina Ticchio, Head of Merchandising at CP Company,
• Siyana Gospodinova, Fashion Market Intelligence Specialist,
• Sophie Boutillot at Lectra’s market intelligence and fashion development team.

Together, they explore how brands can transform data into strategic advantage, and how Retviews platform helps bridge the gap between market insights and real-world decision-making.

The session dives into the real business impact of data-driven merchandising.
Through a hands-on case study, the speakers reveal how CP Company used Retviews to navigate fluctuating market conditions and achieve measurable results:

Achieved without touching iconic products or compromising brand identity

By moving from instinct-based decisions to data-backed strategy, CP Company gained visibility and confidence to adjust pricing, assortment, and communication across markets, faster and more precisely.

1. Navigating Economic Uncertainty

As global markets grow more volatile, pricing and product planning can no longer rely on intuition alone. Economic uncertainty and low consumer confidence are reshaping spending behavior, especially among younger generations. Luxury and premium brands are adapting differently: while labels like Gucci and Bottega Veneta spread price adjustments across regions, Japan has emerged as a new luxury hotspot, fueled by the weaker yen and growing demand.

2. Redefining the “Affordable Premium” Segment

Premium and bridge brands are narrowing the gap with luxury players, with entry prices rising by +27% since 2024. This evolution demands sharper assortment structure, price positioning, and timing. CP Company identified a gap in their mid-range offer and rebalanced their collection based on market data: aligning prices and categories with real consumer demand.

3. From Data to Decision

Caterina shared how Retviews has become integral to their daily workflow, enabling pricing, merchandising, and marketing teams to collaborate through a single data-driven lens. By tracking competitor activity and market shifts in real time, CP Company can plan product drops, manage communications, and adapt assortments to local preferences with greater speed and precision.

4. Smarter Inventory Management

The panel also explored how data supports trend forecasting and inventory optimization. By identifying trending products and slow movers early, brands can avoid margin erosion and overstock. CP Company used this approach to reduce stock investment while maintaining agility in replenishment, ensuring inventory supports demand rather than weighing it down.

This on-demand session is ideal for:

• Merchandising leaders optimizing pricing and assortment strategies
• Retail and planning teams balancing creativity with commercial impact
• Executives seeking to boost operational agility and profitability through data
• Lectra and Retviews users looking to apply best practices from top fashion brands