Lingerie leader Etam increases its margins and makes better decisions with Retviews by Lectra

A major international player with over 1,000 points of sale worldwide, Etam is a leading lingerie brand and the number one player in France’s lingerie market. Committed to female freedom, empowerment, well-being, and innovation in lingerie, the brand continuously adapts to evolving consumer expectations.

Before Retviews, Etam conducted competitive benchmarking manually through store visits and manual price analysis, often relying on gut feeling. This was a time-consuming process that became even more challenging during the pandemic, when store closures and travel restrictions limited access to market information.

With the help of Retviews by Lectra, the competitive intelligence platform for fashion, Etam is now able to perform a competitive analysis for clothing industry by leveraging real-time market data to analyze competitors and make better-informed decisions regarding its collections.

Retviews enabled Etam to save time and become more efficient. The platform allowed Etam’s teams to get the right product at the right time, thereby increasing margins and turnover while reducing the rate of unsold goods.

With Retviews, Etam was able to analyze its assortment, pricing strategies, discounting strategies, and best-selling products, enabling the company to plan its collections accordingly.

Used across numerous departments, Retviews’ data allows the lingerie brand to move away from manual benchmarking and make better, more precise decisions based on real-time market insights.