Industry

Fashion

Date

Customer stories

Lingerie leader Etam increases its margins and makes better decisions with Retviews by Lectra

With the help of Retviews by Lectra, the competitive intelligence platform for fashion, Etam is able to analyze real-time data and make better decisions regarding its collections.

etam

Putting manual benchmarking behind

A major international player with over 1000 points of sale worldwide, Etam is a leading lingerie brand and the main player in France’s lingerie sector; prioritizing female freedom, empowerment, well-being, and innovation in lingerie. Before Retviews, Etam used to benchmark manually, through store visits and manual price analysis, relying on gut feeling. A significantly time-consuming task which would have become increasingly difficult throughout the pandemic, with store closures and travel restrictions in place. However, with the help of Retviews by Lectra, the competitive intelligence platform for fashion, Etam is able to analyze real-time data and make better decisions regarding its collections.

Increasing margins with real-time data

Retviews enabled Etam to save time and become more efficient. The platform allowed Etam’s teams to get the right product at the right time therefore increasing margins and turnover as well as reducing the rate of unsold goods. With Retviews, Etam was able to analyze assortment, pricing, and discounting strategies as well as its bestselling products and thus plan its collections accordingly. Used within numerous departments, Retviews’ data allows the lingerie brand to step away from manual benchmarking and make better, more precise decisions.

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etam

Retviews comes as a tremendous help, it allows us to process real-time data coming from the online business. It is a tool that helps us to make more accurate and thorough decisions

Caroline Bour

Head of International Merchandising

Learn more about the competitive intelligence platform for fashion Retviews