Putting manual benchmarking behind
A major international player with over 1000 points of sale worldwide, Etam is a leading lingerie brand and the main player in France’s lingerie sector; prioritizing female freedom, empowerment, well-being, and innovation in lingerie. Before Retviews, Etam used to benchmark manually, through store visits and manual price analysis, relying on gut feeling. A significantly time-consuming task which would have become increasingly difficult throughout the pandemic, with store closures and travel restrictions in place. However, with the help of Retviews by Lectra, the competitive intelligence platform for fashion, Etam is able to go through a competitive analysis for clothing industry by analyzing real-time data and make better decisions regarding its collections.
Increasing margins with real-time data
Retviews enabled Etam to save time and become more efficient. The platform allowed Etam’s teams to get the right product at the right time therefore increasing margins and turnover as well as reducing the rate of unsold goods. With Retviews, Etam was able to analyze assortment, pricing, and discounting strategies as well as its bestselling products and thus plan its collections accordingly. Used within numerous departments, Retviews’ data allows the lingerie brand to step away from manual benchmarking and make better, more precise decisions.