Connected PIM by Lectra makes it easier for fashion brands and retailers to turn online browsers into buyers. This unique, fashion-specific offer brings together the powerfully efficient product information organization, enrichment and publication capabilities of a PIM with native digital sales channel connectivity in one solution.
Companies can deliver a winning, omnichannel experience by providing the detailed product information consumers want, on a vast array of digital sales channels, with information automatically tailored to each site’s specificities.