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Connected PIM by Lectra, Fashion PIM

Convert shopping carts to sales and Maximize omnichannel strategies using the first PIM with native connections to digital sales channels

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Download the product brochure

Connected PIM by Lectra, Fashion PIM

Connected PIM by Lectra makes it easier for fashion brands and retailers to turn online browsers into buyers. This unique, fashion-specific offer brings together the powerfully efficient product information organization, enrichment and publication capabilities of a PIM with native digital sales channel connectivity in one solution.

Companies can deliver a winning, omnichannel experience by providing the detailed product information consumers want, on a vast array of digital sales channels, with information automatically tailored to each site’s specificities. 

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Benefits of Connected PIM by Lectra, fashion PIM

CENTRALIZE SALES CHANNEL MANAGEMENT

  • Link to the world’s leading digital sales channels with integrated connectors
  • Manage multiple sales and marketing channels (e-commerce, print, mobile applications, social networks, marketplaces) with one offer
  • Increase efficiency by automating inventory management across all channels simultaneously

OPTIMIZE OMNICHANNEL EXPERIENCE

  • Ensure consistency and accuracy of production information on every touch point
  • Adapt core product information to each site’s specificities and requirements
  • Enhance your digital offer using a 360° view of sales, publication and order performance

ACCELERATE SPEED TO DIGITAL MARKET

  • Streamline content creation, enrichment and translation/localization with automation
  • Improve data quality and dramatically reduce errors with automatic information syncing
  • Get new products online quickly using built-in marketplace templates

Product Brochure

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Connected PIM by Lectra

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