Discover which product information drives consumer engagement using direct digital feedback.
Centralize sales channel management
Manage multiple sales and marketing channels (e-commerce, print, mobile applications, social networks, marketplaces) with one offer.
Optimize omnichannel experience
Adapt core product information to each site’s specificities and requirements using a fashion-specific PIM that maps prerequisites for over 80 sites.
Accelerate speed to digital market
Streamline content creation, enrichment and translation/localization with automation.
Connected PIM by Lectra for a captivating and informative digital consumer experience
The right data for the right consumer
Automation and efficiency
Increase efficiency by automating inventory management across all channels simultaneously.
Rich product stories
Ensure an efficient enrichment process with concurrent workflows, real-time contributions and information completeness monitoring.
Direct data exchange between brands and sales channels
Boost e-commerce and marketplace performance with the only cCnnected PIM solution that natively integrates requirements and best practices from marketplaces
Online browsers into buyers
Enable in-store employees to convert browsers into buyers by guaranteeing they always have accurate, detailed product information.
Optimal digital sales strategy
Monitor digital sales performance and improve the corresponding sales strategy using the analytics dashboard.
Connected PIM by Lectra, the fashion PIM
This offer is the first of its kind to fully deliver on the promises of PIM for fashion companies:
- unsurpassed data enrichment capabilities along the entire supply chain
- fast, error-free publication
- and an optimized omnichannel experience for consumers.
Provide consumers with the 360° product experience they want, using engaging, enriched, always-accurate product information.
Native integration with online marketplaces and ecommerce sites make the path to purchase seamless and connected.
FAQs about Connected PIM by Lectra and Fashion PIM
What is a PIM system?
A product information management (PIM) system is a central repository that stores product information like style descriptions, dimensions, sizes, colors, care instructions and design inspiration.
PIM systems allow brands and retailers to collect, manage and enrich the data and assets they need to
sell across all sales channels. Using the PIM system, they can build a product catalog and distribute it to their sales and e-commerce channels.
Why do I need a PIM?
The explosion in consumer touchpoints and competitors that are only a click away from consumers means you need to provide a compelling product experience if you want to stand out from the crowd.
A PIM system simplifies information gathering and collaboration, accelerating the creation of a compelling consumer proposition.
A single, shared collaboration tool improves data quality and dramatically reduces the risk of errors, enabling teams to focus on value-added tasks.
How does Connected PIM by Lectra work?
Connected PIM by Lectra is based on Lectra’s existing and proven technological solutions: Kubix Link (our Product Information Management tool) and Neteven (a marketplace integration platform).
This one-of-a-kind offer is the first PIM on the market with native connection to digital sales channels.
Thanks to a real-time connection to the product database, fashion brands and distributors can now update their product data simultaneously on all the e-commerce sites and marketplaces they use.
Connected PIM by Lectra also integrates sales and inventory data directly into product information management.
More about Connected PIM by Lectra
July 13, 2023
AWWG continues to leverage the digital transformation of its brands with Kubix Link
July 3, 2023
Piquadro’s launch on fashion marketplaces flourishes with Neteven’s game-changing support
April 7, 2023
Fashion marketplace management: finding the right solution