Examining Retviews data closely reveals various trends among popular brands in the activewear industry. While footwear seems to be the top priority for many brands, Asics more specifically, brands like Lululemon are doubling down on their strengths and catering to yoga and fitness enthusiasts, with a primarily apparel-focused collection. Taking a closer look at its assortment, leggings make up 41% of Lululemon’s collection, as shown by Retviews’ data.
New players on the field
In recent years, there has been an interesting move in the fashion industry as major brands including American Eagle, Aritzia, GAP, and ZARA have begun to diversify their collections to incorporate activewear. This effort can be attributed to the increased yearning for comfort, which in turn boosted the popularity of athleisure. The latter has become a staple in many people's wardrobes in the post-pandemic era where the desired satisfaction was found in comfort, versatility, and practicality. Furthermore, the focus on style and fashion in athleisure has allowed these fashion brands to differentiate themselves from traditional sports brands, which may focus more heavily on functionality and performance.