INDEPENDENT DIRECTOR

Hélène Viot Poirier

Hélène Viot Poirier has been a member of the Board of Directors of Selinko (Belgium) since 2021, a Board Advisor of ConsoFlash, part of the Mediaperformances group, since 2018, and a Board Advisor of CF Group since 2022.

Hélène Viot Poirier began her career in 1997 at Club Internet (Lagardère group), then worked for Kertel (Kering group). In 2001, she joined the Orange group, where as Business Unit Director she developed the ADSL market in France, then the mobile multimedia services market. Hélène Viot Poirier then took on the overall management of Orange’s digital activities in France in 2010 as Vice President of Portal and Digital Services. In 2016, she joined the Vivarte group (2 billion euros in revenues, 12 fashion brands), as Chief Digital and Marketing Officer and a member of the Executive Committee.

In 2017, Hélène Viot Poirier became Chairman and Chief Executive Officer of Chevignon, part of the Vivarte group, turned around the company and brand, and launched the first environmentally responsible collection. As part of a strategic restructuring of Vivarte, the shareholder of Chevignon, she led the process of selling Chevignon. Since 2020, as an Independent Senior Advisor, she has supported strategic internal and external growth projects in the fashion, digital and consumer goods sectors.

Hélène Viot Poirier is a graduate of HEC Paris.