This timeless product is nevertheless transforming rapidly. It is converging with athleisure, and becoming more mindful of ethical and sustainable purchase criteria. Spurred by consumer expectations, brands are innovating to stretch the denim market into a more versatile fashion category, while simultaneously working closely with manufacturers to digitize the supply chain.
Revamping a century-old market: jeanswear
Jeans have been part of our wardrobes for at least a century.
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