How to convert fashion browsers to buyers with PIM technology
During the Covid-19 crisis, the world saw renowned fashion stores and brands – pure offline players - file for bankruptcy. As fashion consumers are shifting from in-store to online shopping, it has become clear for fashion companies that omni-channel retail is no longer just a trend but a necessity. Omni-channel retail is a way to mitigate risk, engage with consumers on a deeper level, expand the average basket size, and convert consumers into loyal customers in the long run.
To help their companies adopt omni-channel retail, marketing teams must adjust their strategies with the help of PIM technology. For this, product information management (PIM) technology is a quick, reliable and efficient solution. This all-in-one solution helps users gather, store, enrich and format product data coming from stakeholders involved in the product development and go-to-market process. Core product information just has to be entered once into the system, and companies can format and publish this data online automatically according to the specific requirements and regulations of different sales and social media channels.