Fashion
Webinar
Published on October 18, 2024

Going beyond regulations: developing strategic sustainability through integrated SaaS solutions

Date
December 4, 2024 15:00 CET
Language
English
Duration
45 minutes
Speakers
Gonnot Francois
Product Marketing Director, Lectra
Lucie Lhomme
Product Marketing Manager, Lectra

Empower Your Fashion Brand: Drive Sustainability Beyond Compliance with Integrated SaaS Solutions

Webinar Going Beyond Regulations

Sustainability regulations are here—Is your brand ready?

New sustainability regulations are rapidly approaching, and fashion brands must act now to stay compliant and competitive. But compliance alone won’t be enough in the evolving landscape of fashion. To truly succeed, brands need to go beyond regulations and build sustainability into the very fabric of their operations.

Join us for an exclusive webinar where we’ll explore how market intelligence, traceability, PLM/PIM integration, and marketplace distribution can work together to drive sustainable growth.

 

What you’ll learn

  • Market Intelligence: Gain real-time insights into sustainable market trends and consumer preferences. Discover how to align collections with eco-friendly values and make informed decisions that resonate with today’s conscious consumers.
  • Traceability: Ensure transparency from fiber to retail. Learn how to verify the authenticity of materials and production processes to build consumer trust and safeguard your brand’s reputation.
  • PLM/PIM Integration: Centralize your product data and streamline collaboration across teams. See how integrating sustainability into product development ensures consistent, adaptable, and consumer-responsive fashion collections.
  • Marketplace Distribution: Seamlessly integrate sustainability attributes into your product listings on digital marketplaces. Understand how managing sustainability certifications and traceability data enhances consumer experience and reinforces your brand’s values.

     

Why attend?


With new sustainability regulations just around the corner, the pressure is on for fashion brands to adapt—or risk being left behind. Compliance is no longer optional, but why stop there? This webinar will show you how to transform regulatory demands into strategic opportunities, embedding sustainability into every step of your process. Stay ahead of the curve and ensure your brand not only survives but thrives in this new era of sustainable fashion.

 

Speakers

Gonnot Francois, Product Marketing Director, Lectra

 François Gonnot is the Product Marketing Director at Lectra for a comprehensive portfolio of SaaS solutions tailored to the fashion industry, including Kubix Link, Retviews, Neteven, and TextileGenesis. 

With 20 years of expertise in innovative product strategy and a decade of impactful contributions at Lectra, François has been pivotal in advancing the company's offerings. 

His ability to align cutting-edge technology with market demands and sustainability goals has positioned Lectra as a global leader in product data management and collaboration, driving efficiency, transparency, and innovation across the industry.

 

 

Lucie Lhomme, Product Marketing Manager, Lectra

Lucie Lhomme is a distinguished Product Marketing Manager at Lectra, known for her innovative approach and extensive expertise in strategic marketing and product management.

With over 11 years at La Redoute, she has honed her skills in product launches, market analysis, and customer engagement. 

Before joining Lectra, Lucie led a team of product developers, driving innovation in development processes to enhance efficiency and responsiveness. 

She spearheaded projects involving Cloud, PLM, virtual try-on, and 3D technology, and collaborated with Lectra for several years to implement 3D creation processes at La Redoute.

Access the webinar